Koj puas tau tsis meej pem txog yuav ua li cas txheeb xyuas thiab ua kom muaj teeb meem kev lag luam tshwj xeeb? Kuv ntseeg tias qhov no yog ib qho teeb meem uas cov kws tshaj lij feem ntau ntsib ib ntus, yog li tsab xov xwm no yuav muab kev tshoov siab rau koj.
On March 5th, Hebei Homelux held an internal training, the theme is customer analysis. The speaker, Manager Xu , disassembled the steps of customer analysis according to her own business experience, following the thinking logic of "what", "why" and "how". Let's take a look at the details.
1. Kev txheeb xyuas cov neeg siv khoom yog dab tsi?
The so-called customer analysis is to understand customer background through certain means, including but not limited to the customer's enterprise scale, business scope, supply system, enterprise strategy, business process and so on.
2.Vim li cas cov neeg siv khoom tsom xam?
Txhawm rau kom nkag siab cov ntaub ntawv tag nrho, txiav txim siab tsim nyog, kom tsis txhob muaj ib sab -
kev txawj ntse ua rau tsis pom kev lag luam.
3. Yuav ua li cas cov neeg siv khoom tsom xam?
(1) Nrhiav hauv Internet
(2) Portraits ntawm cov neeg siv khoom qub
(3) Nug cov lus nug thiab mloog
Tus Thawj Saib Xyuas Xu tau piav qhia txog cov txheej txheem kev ua haujlwm tshwj xeeb ntawm kev txheeb xyuas cov neeg siv khoom kom ntxaws los ntawm cov xwm txheej tiag tiag.
Then came to discussion, and the new colleagues asked questions based on their internship experience. Some people ask: Why do customer analysis? Some people ask: How do you understand customer needs? Others ask: What should I do if customers don't get back to me?
Thawj Tswj Hwm Chen thiab VP Mr. Yan tau teb cov lus nug ntsig txog.
Let's discuss it from another perspective. Why do new employees not know what to do with some situations? The fundamental problem is the lack of their own guiding ideology to solve problem. So how do you establish your own guiding ideology? We know that individual actions should be within the framework of the company's values, so we can use the company's business strategy as a guide.
Take for example, our business strategy: Focus and differentiation. If we use that as a guide, we can think about focus and differentiation when we encounter practical problems. As the new employee asked: Why do customer analysis? Let's answer the question from the perspective of focus and differentiation.
1. Focus strategy means that we should focus our efforts on key markets and customers. Customer analysis is to confirm whether the customer belongs to our key market, whether they are A class customers. Only with good analysis can we know how much attention we need to devote to the problem.
2. Differentiation strategy is to provide differentiated services for customers and gain differentiated competitive advantages. Only by doing a good job of customer analysis can we judge from which Angle to provide differentiated services for customers.
By the same analogy, any practical problem we encounter can be thought of in terms of business strategy. For example, what if customer don't respond? At this point, we should analyze whether the customer is our A class customer, whether we focus on the key needs of the customer, whether we provide differentiated services? If not, we should continue to explore customer needs to provide differentiated value.
Hauv kev xaus, tsis muaj ib txoj hauv kev los daws txhua yam teeb meem, raws li kev coj noj coj ua, rooj plaub - los ntawm - rooj plaub kev tshuaj xyuas, tus tswv zoo li kev xav ua ke nrog kev sib sau ua ke ntawm kev ua tau zoo, peb tuaj yeem ua tau daws txhua yam teeb meem.
Cov kev xav hauv qab no tsuas yog siv rau kev siv xwb.
